The brand

We create a new awareness

Our name is made up of the words “w(h)ite” and “blaze”. While “w(h)ite” touches on aspects such as lightheartedness, new beginnings and clarity, “blaze” acknowledges the emotional-passionate side of sport and stands for power and will, for the fire that burns in all athletes and drives them.

“To blaze a trail” also means to pave the way, to boldly go ahead and start a movement. This is exactly what WITEBLAZE stands for: we create a new awareness, stand for a new approach and are constantly rethinking the
term “sports equipment”. We are not only addressing outdoor enthusiasts or avid runners with WITEBLAZE, but also urban fitness lovers. We are versatile yet always clear. We are modern, pragmatic, multifunctional, performance-oriented and direct.

The idea

Buy less but better

Changing market conditions, “buy less but better”, a rethinking towards multifunctionality, and last but not least, our own experience as athletes have clearly shown us the direction.

We are a team in the heart of Europe. We are passionate about sports, and the ideal product is our passion. Together with our community, we develop products that are durable and versatile. “Not too much, not too little” – this is precisely the principle behind WITEBLAZE.

This means high functionality, uncompromising quality and a tidy design.

Brand id

It’s burning white hot

WITEBLAZE is about the feelings of freedom, passion and joy that only sport can trigger; about carefree fun, inner balance and that very special state of mind. Associations with sun-drenched yoga studios, jogging laps in the fresh morning air, of crystal-clear mountain lakes or of the feeling just before conquering the summit. Likewise, WITEBLAZE describes testing your physical boundaries, reaching the next level, pushing yourself to the limit and achieving your goals. And all this does not necessarily have to be alone, but also as a community experience. “It‘s burning white-hot” is what the Americans say when something is particularly hot – and that’s exactly what WITEBLAZE stands for.

That is exactly what we stand for.

Product & design

A 360° approach

WITEBLAZE offers a 360° approach to equipment, footwear and textiles. Our focus is on straight lines, lightness, a clean and timeless design language to deliberately create crossover possibilities with many of our
products. Carefully selected and thoughtfully designed expert products effectively round off our portfolio. The design language and colour worlds used are selected to appeal in the long term.

WITEBLAZE is for everybody

WITEBLAZE combines all relevant sports under one roof. We always keep the needs of modern athletes in mind, so it does not matter how intense or advanced a sport is or whether it takes place indoors in the gym or out in the mountains in all wind and weathers.

We offer honest value for money.

Ladies, Men, Unisex
For what
Outdoor, Walking, Running, Trail running, Bathing/Beach, Biking, Winter Sports, Fitness, Yoga, Recovery, Sport style, Leisure, Racket, Climbing, Fun wheel, Travel, Camping

Our stance on sustainability

We are happy to work with regional service providers and most of our production sites are audited by amfori BSCI.

Raw materials

Our textiles are all PFC-free, we use responsible raw materials.


Our aim is to manufacture in Europe whenever possible.

Our products

We want to produce durable products, able to be combined in a variety of ways, for maximum comfort.

this is what we stand for

clean design
360° product world

Meet the witeblaze crew

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Contact us

SPORT 2000 International GmbH
Nord-West-Ring-Str. 11
D-63533 Mainhausen

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